The Lone T

The Lone T is a Milan art gallery founded by the renowned photographer Daniele De Lonti, who chose us to give the gallery an effective, recognisable online presence.

The website, in Italian and English, opens with a blue splash page showing the logo and invites visitors to choose their language. From there, visitors move on to white, airy pages with a light menu: about, art services, art space, contact, news. The navigation is unconventional yet simple: information about the gallery and its services, such as protecting an artwork or investing in art, is just a few clicks away and it is practically impossible to get lost.

Great care went into the typography, with two core typefaces, Akzidenz-Grotesk and Bembo, giving The Lone T website an understated, distinctive tone.