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Websites for art galleries
Websites for art galleries, dealers, curators and artists: catalogues of works you update yourselves, exhibitions, fairs and viewing rooms, with an enquiry link on every piece. Since 2016 for galleries in Lugano and Milan. From €2,500 excluding VAT.
For galleries, dealers and curators in Switzerland and Italy: briefings by email and WhatsApp, images in shared folders, online training on the admin panel.
Why KVA
The work comes first
Collectors, curators and journalists open a gallery's website to see the works, discover the artists and find out what is on show. The site therefore has to give the images room, be easy to update and lead to an enquiry. That is why our art gallery websites are built around the artist pages, with biography and works, and the programme of exhibitions and fairs. You update them yourselves from the admin panel, without going through us for every new work.
Since 2016 we have delivered eight projects in the art world. For a long-established gallery in Lugano we organised more than 150 artists into an A–Z catalogue; for another, every work has its title, year, medium, dimensions and a direct link to request information. For a gallery then in London, now in Lugano, we rebuilt the site after three years, with full-screen images for exhibitions and fairs and a viewing room. We also designed the personal website of an art dealer, with an archive of exhibitions, catalogues and fairs, and that of a curator and essayist, with publications, exhibitions and a biography in Italian and English.
Every site starts with a custom, understated design that reflects the gallery's identity: refined typography, large images with dedicated versions for computers and phones, few menu items. We build it on our own WordPress theme and train the staff online to add artists, works and exhibitions. After launch we take care of the server in Europe, backups and updates for a fixed yearly fee; the domain stays in the gallery's name.
What we can include
Artists, works, shows
A KVA website for an art gallery can include one or more of these items, chosen according to the catalogue, the languages and how often shows and works change.
- 01Artist pages with biography, portrait and works: title, year, medium, dimensions
- 02An enquiry link on every work, with the price shown or on request
- 03Alphabetical index and search for catalogues of dozens or hundreds of artists
- 04Current and past exhibitions, fairs, publications and historical archive
- 05Viewing rooms and full-screen images, with versions for computers and phones
- 06Admin panel to add artists, works and exhibitions yourself, with online training
- 07Site in two or more languages, with your translator's copy where needed
- 08Newsletter, SEO on artists' names, European hosting and updates
Method
How we work
- 01
Briefing
A first conversation about artists, catalogue, exhibitions and languages, and a look at the images you already have. A few days later you receive an itemised quote.
- 02
Design
Structure, typography and page layouts approved before development, tested with real images of your works.
- 03
Build
Custom build, testing on computers and phones; online training for your staff to add artists, works and exhibitions.
- 04
Launch and support
Go-live with redirects from the old site; European hosting, backups and updates for a fixed yearly fee.
Indicative prices
What a gallery site costs
Indicative prices, excluding VAT. What matters most is the size of the catalogue, the languages and whether you sell online. A site for an artist or a curator can also start as a single page.
- Landing page€1,600 – 2,500A one-page site for an artist, a curator or an exhibition, with biography, works and contact; 1–2 weeks
- Brochure website€2,500 – 4,500Up to 8 pages in one or two languages, with a small catalogue of artists and works; 2–4 weeks
- Multi-page or multilingual website€4,500 – 9,000Large catalogues with an alphabetical index, exhibition archive, fairs and viewing rooms, or three or more languages; 4–6 weeks
- E-commerce€5,000 – 15,000Online sales of editions, prints, catalogues or works, with payments and shipping; 4–8 weeks
- Redesignfrom €1,600New design for your existing content: artists, works and archive stay, with redirects and rankings preserved
- SEO and digital marketingfrom €400/monthSEO on artists and exhibitions, content and campaigns; advertising budget excluded
- Hosting, maintenance and updatesFixed yearly feeSet in the quote: our own European server, backups, updates, monitoring; domain included and always registered in the gallery's name
Indicative prices, excluding VAT; minimum project €1,600. SEO and digital marketing are billed monthly, advertising budget excluded; hosting, maintenance and updates are a fixed yearly fee, set in the quote according to the type and size of the site.
Selected work
Gallery sites we built
FAQ
Common questions
The questions galleries, dealers and curators ask us most often: costs, managing artists and works, languages, online sales, exhibitions and fairs, subscription platforms and working abroad.
How much does an art gallery website cost?
A brochure site of up to 8 pages in one or two languages, with a small catalogue of artists, costs from €2,500 to €4,500 excluding VAT. With a large catalogue, an exhibition archive or three or more languages it moves up to a multi-page site, from €4,500 to €9,000; online sales of works, editions or catalogues run from €5,000 to €15,000. A one-page site for an artist or a curator starts at €1,600; hosting and maintenance are a fixed yearly fee.
Can we add artists, works and exhibitions ourselves?
Yes. From the admin panel the gallery staff add and remove artists, works and exhibitions by filling in a few fields, such as title, year, medium and dimensions, and uploading the images. After launch we train your staff online; it is the system we built for two Lugano galleries in our portfolio.
Can the site be in several languages?
Yes. Two languages are typical, such as Italian and English for the Lugano and Milan galleries we have worked with. Other languages are added with copy from you or your translator; each language has its own pages and URLs, which also help collectors searching on Google in other countries find you.
Can we sell works online or only take enquiries?
Both. Each work can have its own enquiry link, with the price shown or on request: the gallery decides, work by work. For editions, prints and catalogues, or for fixed-price works, we add an online shop with payments and shipping, from €5,000 excluding VAT.
How do you present exhibitions, fairs and viewing rooms?
With dedicated sections you update yourselves. The current exhibition sits up front, with full-screen images and versions designed for phones; fairs show dates and stand numbers, and the viewing room shows the works available. Past exhibitions stay in the archive and can keep attracting people who search for the artists on Google.
A custom site or a subscription platform for galleries?
A subscription platform offers ready-made templates for a monthly fee: it is handy for a quick start, but the design stays within the templates and switching service often means rebuilding the site. A custom site reflects the gallery's identity, with the domain in your name and content that stays yours; it costs more at the start, then a fixed yearly fee covers hosting and updates.
Do you work with galleries outside Italy?
Yes: our portfolio includes galleries in Lugano, one of them based in London until recently, looked after fully remotely like all our clients. Invoices to companies outside Italy are issued without Italian VAT, under the applicable rules: we check the tax details together before starting. Support is in Italian and English.
We also work in
Milan · Turin · Genoa · Alessandria · Acqui Terme · Lugano · Monte Carlo
Services
Business websites · E-commerce · Web apps · Mobile apps · Desktop software · Redesign · SEO · Hosting & maintenance
Sectors
Trading & finance · Professional firms · Education · Real estate agencies · Restaurants · Hotels & B&Bs
Let's start
Let the work speak
Tell us about the gallery, the artists you represent and your collectors' languages: we usually reply within one working day, with first ideas for the site.